HRT 240 Lecture Notes - Lecture 5: Sampling ErrorExam
SchoolCal Poly Pomona
Course CodeHRT 240
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An example of  ended question is
'What did you like the most about out
Marketing research problem is for
determining what  is needed and how
that  can be obtained  and .
One of the advantages of secondary
data is it aids in determining direction for
  .
primary data collection
Primary data is information that is
collected for the  ; used for solving
the   under investigation.
first time, particular problem
Role of marketing research: Marketing
research is the process of , , and
  relevant to a marketing .
analyzing data, decision
'Sample' is a  from a larger
'Sampling error' refers to error when a
sample somehow does not  the target
The secondary data is the data  
for any purpose other than the one at
Six forms of survey research include: -
interviews;  intercept interviews;  interviews, 
surveys;  interviews; and  groups.
in-home, mall, telephone,
mail, executive, focus
The source of primary data
is . known
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