HRT 240 Lecture Notes - Lecture 1: Market Orientation, Marketing

• School: Cal Poly Pomona
• Department: Hospitality Management
• Course: HRT 240
• Professor: Edward Perez

Document Summary

In order for an exchange to take place, there must be at least _____ parties, something of _______ , communication and delivery, _______ to accept or reject and desire to deal with other party. Marketing entails processes that focus on delivering _______ and _________ to customers, not just selling goods and services. value, benefits. _______ , _______ and compared to a _______. realistic, measurable, time specific, benchmark. A marketing plan is a written document that acts as a _______ of marketing activities for the marketing. Market orientation is for satisfying customer __________ and _________ while meeting objectives. A niche competitive advantage seeks to target and effectively serve a _________ segment of the market. guidebook wants, needs single.