HRT 240 Lecture Notes - Lecture 4: Market Segmentation, Psychographic

34 views1 pages
Among 6 roles in buying center,[1] is the
person who suggests the purchase. initiator
Among targeting strategy, concentrated
targeting strategy focuses on [1], which
means one segment of a market.
niche
The business marketing is the marketing of goods
and services to individuals and organizations for
purposes other than [1] consumption. personal
Four characteristics of demand in
business market are: [1]; [2]; [3]; and [4].
derived, inelastic, joint,
fluctuating
Four criteria for market segmentations
include: [1]; [2] and [3]; [4]; and [5].
sustainability, identifiability, measurability,
accessibility, responsiveness
Four major categories of business
customers are: [1]; [2]; [3]; and [4].
producers, resellers,
governments, institutions
Geographic Segmentation of markets is
based on the region of the country or
world, market [1], market [2], or [3].
...
The key for business product
is [1] use. intended
Positioning is developing a [1] marketing [2] to
influence potential customers' overall perception or
a brand, product line, or organization in general. specific, mix
Psychographic segmentation is the
market segmentation on the basis of [1],
[2], [3], and [4].
personality, motives,
lifestyles, geodemographics
Unlock document

This preview shows half of the first page of the document.
Unlock all 1 pages and 3 million more documents.

Already have an account? Log in

Get OneClass Notes+

Unlimited access to class notes and textbook notes.

YearlyBest Value
75% OFF
$8 USD/m
Monthly
$30 USD/m
You will be charged $96 USD upfront and auto renewed at the end of each cycle. You may cancel anytime under Payment Settings. For more information, see our Terms and Privacy.
Payments are encrypted using 256-bit SSL. Powered by Stripe.