HRT 240 Lecture Notes - Lecture 4: Market Segmentation, Psychographic
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Among 6 roles in buying center, is the
person who suggests the purchase. initiator
Among targeting strategy, concentrated
targeting strategy focuses on , which
means one segment of a market.
The business marketing is the marketing of goods
and services to individuals and organizations for
purposes other than  consumption. personal
Four characteristics of demand in
business market are: ; ; ; and .
derived, inelastic, joint,
Four criteria for market segmentations
include: ;  and ; ; and .
sustainability, identifiability, measurability,
Four major categories of business
customers are: ; ; ; and .
Geographic Segmentation of markets is
based on the region of the country or
world, market , market , or .
The key for business product
is  use. intended
Positioning is developing a  marketing  to
influence potential customers' overall perception or
a brand, product line, or organization in general. specific, mix
Psychographic segmentation is the
market segmentation on the basis of ,
, , and .