IBM 301 Lecture Notes - Lecture 5: Trade Adjustment Assistance, Gross Domestic Product, Offshoring

• School: Cal Poly Pomona
• Department: International Business and Marketing
• Course: IBM 301
• Professor: Hongbum Kim

Document Summary

Rewards of global marketing and the shifting global business landscape. Global marketing: marketing that targets markets throughout the world. Global vision: recognizing and reacting to international marketing opportunities, using effective global marketing strategies, and being aware of threats from foreign competitors in all markets. The foundation of a successful global vision is a corporate structure that provides a continual flow of fresh ideas. Global marketing is not a one-way street, foreign competitors compete in the u. s. as well. Gross domestic product (gdp): is the total market value of all final goods and services produced in a country for a given period. Final refers to final products that are sold, not to intermediate products used in the assembly of a final product. Gdp counts only final goods and services in its valuation of a country"s production. More small- and medium-sized companies export goods from the united states. Leads to corporate growth, efficiency, productivity, and revenue growth.