IBM 301 Lecture 3: IBM 3012- Chapter 3

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Chapter 3: Ethics and Social Responsibilities
Determinants of a Civil Society
Social control: any means used to maintain behavioral norms and regulate conflict
Behavioral norms: standards of proper or acceptable behavior
Several modes of social control are important to marketing:
Ethics : the moral principles or values that generally govern the conduct of an
individual or a group
Laws : often, ethical rules and guidelines are codified into law. Laws created by
governments are then enforced by governmental authority
Formal and informal groups: businesses, professional organizations, and clubs all
have codes of conduct
Self-regulation : involves the voluntary acceptance of standards established by
nongovernmental entities
The media: in an open, democratic society, the media play a key role in informing
the public about the actions of individuals and organizations both good and bad
Active civil society: an informed and engaged society can help mold individual
and corporate behavior
The Concept of Ethical Behavior
Viewed as the standard of behavior by which conduct is judged
Consists of personal moral principles
Consists of unwritten rules that people have developed from their interactions
Ethical Theories
Deontological theory: ethical theory that states that people should adhere to their
obligations and duties when analyzing an ethical dilemma
Utilitarian ethical theory: ethical theory that is founded on the ability to predict the
consequences of an action
Act utilitarianism:
Rule utilitarianism:
Casuist ethical theory: ethical theory that compares a current ethical dilemma with
examples of similar ethical dilemmas and their outcomes
Moral relativism : an ethical theory in time-and-place ethics; that is, the belief that ethical
truths depend on the individuals and groups holding them
virtue : a character trait valued as being good
Ethical Behavior in Business
Action taken in business may vary
Depends upon the ethical theory that a businessperson has accepted and uses in
his or her daily conduct
Morals: the rules people develop as a result of cultural values and norms
Considered a foundation of ethical behavior
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