IBM 416 Lecture Notes - Lecture 5: Freight Forwarder, Pro Forma, Marginal Cost
17 Mar 2016
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Document Summary
Facts: a common misconception of many company owners is that their prices are too high for foreign markets. Pro forma invoices are the preferred method of quoting prices. Insights: it is a good practice to include a pro forma invoice with any international quotation, regardless of whether it has been requested. what makes your product sell domestically can help it sell abroad. Price is important, but it is not the only selling point. Other competitive factors are need, utility, quality, service, credit, and consumer taste. Your products could still be a bargain in countries with a strong currency, even after adding overseas delivery costs and import duties. Pricing your product properly, giving complete and accurate quotations, choosing the terms of the sale, and selecting the payment method. Why pricing is important? the price at which a product or service is sold directly determines your firm"s revenues. If your firm"s price is too high, the product or service will not sell.
