IBM 416 Lecture Notes - Lecture 10: Email Spam, Uniform Resource Locator, Transact

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Chapter 11: Going Online – E-Exporting
· Why would you use internet for exporting? Global Web use is booming, and millions of new buyers are logging
on each year. The Internet’s global reach is a cost-effective means for marketing products and services overseas.
Companies that establish a corporate Web site publicizing their products and services are able to create an electronic
mechanism for safe and secure electronic transactions, to track orders, to provide customer service interface, and to list
products’ technical specifications. Small and medium-sized companies can broaden their market presence internationally
by adopting e-commerce or electronic business practices that are user friendly for non-English-speaking users.
· What is
o e-commerce: It is buying and selling online through the Internet.
o Information delivery site: This kind of site generates sales by promoting corporate awareness rather than facilitating
online transactions. 1) Static site 2) similar to brochure 3) doesn’t require software systems for sale sites
o transactional site: may be an electronic storefront for a brick-and mortar retailer or a catalog business, or it may be a
showroom for a manufacturer wishing to sell directly to the public. Transactional sites conduct full “end-to-end”
transactions through the Web site, allowing customers to search for, order, and pay for products online, as well as allowing
them to contact the company for after-sales service.
o E-marketplace: market-makers because they bring buyers and sellers together to facilitate transactions.
o Direct e-mail: is an inexpensive and efficient way to reach thousands of potential customers. Direct e-mail can be
used to promote and enhance Web presence, depending on the market, product, or service.
o Uniform resource locator: is used to specify addresses on the World Wide Web.
o Opt-in” ads: are essentially e-mails promoting upcoming sales or new products.
o Unsolicited commercial e-mail: also known as unsolicited bulk e-mail (UBE) or spam, is relevant to international e-
commerce because its use is controversial. Many businesses see UCE as a quick and cheap way to promote goods and
services to a broad range of potential customers. However, UCE costs individuals and businesses significant amounts of
time, money, equipment, and productivity.
o Electronic Signatures: symbols or other data in digital form attached to an electronically transmitted document as
verification of the sender’s intent to sign the document. in some overseas markets, a contract is only enforceable if it is
signed “in writing.” Such jurisdictions do not recognize electronic signatures and, in the event of a dispute, would not
enforce an agreement made by e-mail or through a Web site.
· What are the advantages of using the Internet to transact business in the global marketplace? The Internet’s
global reach is a cost-effective means for marketing products and services overseas. More than 1 billion people throughout
the world have access to the Internet. This presence offers a tremendous potential customer base for the entrepreneur.
· What areas does e-commerce effect?: marketing, production, and consumption. Information gathered from
customers through Internet stores can be used to customize products, to forecast demand, and to prepare business
strategies.
· What are the suggestions of The Direct Marketing Association suggests for direct e-mail messages?: suggests
that direct e-mail messages should have (a) an honest subject line; (b) no forged headers or technological deceptions; (c)
the identity of the sender, which includes a physical address; and (d) a visible opt-out clause that is easy to use
· What are the questions to answer while doing an IT assessment?:
1. What is your firm’s current IT usage? Is it at capacity, and what are the plans for additional IT investment to
upgrade existing systems?
2. What business applications are best suited to move online for B2B or B2C e-commerce?
3. Have you done a cost-benefit analysis of all possible projects involving IT?
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