COMM 110 Lecture 6: COMM 110

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California State University - Long Beach
Communication Studies
COMM 110
Jose Rodriguez

Friday, April 21, 2017 COMM 110 Chapter 5 - Perception: continuous process of feeling and sensing the world around us and trying to make sense out of what we are experiencing. - Interpersonal Perception: function and process of observing sensing, and interpreting the actions of other people. - Passive Perception: occurs purely because our faculties are in action. - Active Perception: occurs when we are motivates to pay attention to particular information. - Clustering: using a small set of traits to make interference about other characteristics that person may possess. - Principle of Parsimony: states that the simplest explanation is usually the correct one. Chapter 6 - Sapir Whorf Hypothesis: states that words have the power to actually create our reality by serving as the tools we use to
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