COMM 130 Lecture 12: Comm 130-Lecture Day Ch 12
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The speaker wants the audience to feel, think and/or behave differently than they did before the speech. Move audience to feel more positive or negative. Convince the audience that and idea one thought true or false is. Motivate the audience to take or commit to some kind of action. Our naturals human tendency is to resist change. What an audience already agrees with me. Remind them why they do and should. Motivates them to intensify or strengthen their attitudes. What if the audience is neutral or undecided. Get them interested enough to listen first. Provide some unbiased background on the controversy. Reveal your position and support it with evidence. What if the audience disagrees with my position. Expect only slight change from your audience highlight and show respect for their position. Back up your own position with credible evidence. Try a startling statistic or little known fact. Create tension in the audience (the need to know)
