Filter By
Filter Reset
Semester
Class Notes (974,415)
US (377,729)
CSULB (893)
MKTG (8)

Class Notes for Marketing at California State University - Long Beach

Marketing
Midterm Exam
Study Guide
Most Popular
Exam Study Guides for Marketing Courses
View All
Covers all test topics
Comprehensive notes
Created by top students
Class Notes included
Fast exam preparation
MKTG 300 Lecture Notes - Fall 2015, Lecture 4 - Selective Exposure Theory, Conscientiousness, Neuroticism

Ch. 6 Consumer Decision Making  Consumer Needs vs. Wants ...

Marketing
MKTG 300
Nguyen
MKTG 300 Lecture Notes - Fall 2015, Lecture 2 - Central Processing Unit, Opportunity Cost

August 26, 2015 Chapter 1 Brand Equity – totality of the value o...

Marketing
MKTG 300
Nguyen
MKTG 300 Lecture Notes - Fall 2015, Lecture 3 - Geodemographic Segmentation, Psychographic

Ch. 8 Segmentation, Target Marketing 1. Segment: Group of Consumer...

Marketing
MKTG 300
Nguyen
MKTG 300 Lecture 8: MKTG300 Ch.2

8/31/2014 Strength & Weakness –Internal Factors Opportunity and ...

Marketing
MKTG 300
Nguyen
MKTG 300 Lecture Notes - Fall 2015, Lecture 1 - Marketing

8/24/2015 Definition of Marketing: I. Marketing? ...

Marketing
MKTG 300
Nguyen
MKTG 300 Lecture 7: MKTG300 Ch.3

9/2/2015 I. Social Responsibility & Ethics a. II...

Marketing
MKTG 300
Nguyen
MKTG 300 Lecture Notes - Fall 2015, Lecture 6 - Individualism

9/9/2014 The Marketing Environment  Value: Long during, ...

Marketing
MKTG 300
Nguyen
Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit