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Class Notes for Marketing at California State University - Long Beach

Exam Study Guides for Marketing Courses

Covers all exam topics.

MKTG 300 Lecture Notes - Lecture 4: Selective Exposure Theory, Conscientiousness, Neuroticism

Ch. 6 Consumer Decision Making  Consumer Needs vs. Wants o CDM Process: Want: is more specific o Need: is more broad and necessity  Types Decision Making o Intensity: ...

Marketing
MKTG 300
Nguyen
MKTG 300 Lecture Notes - Lecture 2: Central Processing Unit, Opportunity Cost

August 26, 2015 Chapter 1 Brand Equity – totality of the value of the brand; really hard to measure e.g. computer processor: intel vs amd (amd is cheaper; consumers do not trust amd; even though amd could be just as goo...

Marketing
MKTG 300
Nguyen
MKTG 300 Lecture Notes - Lecture 3: Geodemographic Segmentation, Psychographic

Ch. 8 Segmentation, Target Marketing 1. Segment: Group of Consumer that share similar: needs and wants. Segmentation: Is the process of breaking down market into consumer has similar needs and wants 2. Segment...

Marketing
MKTG 300
Nguyen
MKTG 300 Lecture 8: MKTG300 Ch.2

8/31/2014 Strength & Weakness –Internal Factors Opportunity and Threat- External Factors I. Growth Stragety a. Revenue and Profitability- Business might not want to have revenue but they ...

Marketing
MKTG 300
Nguyen
MKTG 300 Lecture Notes - Lecture 1: Marketing

8/24/2015 Definition of Marketing: I. Marketing? a. The activity and set of institution and property that create, communicate , delivery and exchange offer and give or provide value to...

Marketing
MKTG 300
Nguyen
MKTG 300 Lecture 7: MKTG300 Ch.3

9/2/2015 I. Social Responsibility & Ethics a. II. Ethics vs. Morals a. Ethics: Set of codes of behaviors governed by group of people. a.i. Country ethics, Co

Marketing
MKTG 300
Nguyen
MKTG 300 Lecture Notes - Lecture 6: Individualism

9/9/2014 The Marketing Environment  Value: Long during, Internal, Culture, Religious Institution, Family, School, Media, Society  Core Value: Religion: Christianity, Individualism, Asia is collec...

Marketing
MKTG 300
Nguyen
MKTG 300 Lecture Notes - Lecture 5: Trans-Pacific Partnership, Foreign Direct Investment, Franchising

9/14/15 MNC- Multi National Corporation Globalization: Pros: Cons:  Access to New Market  Takes Jobs Away  Specializat...

Marketing
MKTG 300
Nguyen
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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