CTVA 480 Lecture Notes - Lecture 2: Fixed Cost, Columbia Journalism Review, Swot Analysis
5 Nov 2017
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Document Summary
Media market: where people can consume media content and interact with. Radio/tv: geographic scope only can extend so far. Dual-product market: essentially you have 2 different transactions simultaneously (also known joint community. 1st transaction: product itself is product 1 and viewer becomes buyer (cable subscription) 2nd transaction: consumer can be sold to geico ad. Content that viewers women 18-24 will rais value for specific ad trying to target. Serve as a tool for aggregating consumer for efficient advertisers access. (trying to cater to public and advertisers as well) One side: audience viewed as consumer based on ad revenue. Produce inequality by media provider by having a company that hires better crew that competition can not keep up. Answers to wall street own as ll raise. Media should give public what it needs (fcc regulate information like hurricane awarene. Should inform and educate (fcc children"s programming age 12 and under at least 3 hou.
