CTVA 481 Lecture Notes - Lecture 4: General Motors, Telecommunications Network, Vertical Integration

• School: CSUN
• Department: Cinema and Television Arts
• Course: CTVA 481
• Professor: James M Overman

Document Summary

Distribution is the process of getting the product to the consumer. Big issue with program selection science and art a. b. c. Focus group has vibes for shows (what will be popular) Sources of programming for local programmers a. b. c. Theatrical or features: for movie house then edited to fit tv. Sap : separate audio program usually in spanish. Grazing: hunt up and down channels (in the field you graze the grass) Flipping: back and forth between channels (watching 2 movies at one. Zapping: changing the channel during commercial break or stop the recording on dvr recording on dvr. When mom stops telenovela to talk or ryan skips to new channel during comm. Average audience (rating): the percent of a population viewing a tv program during the average minute. Share (of audience): the percent of tv usage attributed to a program. A. as a percentage of the audience that was actually watching.