BUS 497A Lecture Notes - Lecture 2: Competitive Intelligence, Scenario Analysis, Moodle
Document Summary
Company codes, sometime after 6 pm, go on moodle and get a list of the different groups and company codes for each of the group~ We are going to talk about the external environment. One of the key things, no one can predict the future. The people who predict the future is the weather forecasters. So what happens is that a lot of companies, they do nothing. If you want to be competitive, if you want to win, competing against someone, you cant sit back passively. History trends, most things have occurred in the past. Technology is new, but you can predict certain things. If you look at people and what people buy, right after wwii, diapers, formulas, all those types of baby things. You can predict things that are going to occur. 1985 depression, and a lot of people lost their houses, people went to prison.
