SOC 345 Lecture Notes - Lecture 4: Social Identity Theory, Social Comparison Theory, Netflix

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A mental representation or overall sense of you . Includes the various beliefs you hold about yourself. Is a large part or how you"d describe yourself. Sense of self is affected by social, personal (e. g. motivation), and cultural factors. May be thought of as a collection of self-schemas. Organizes the processing of information related to your self-concept. Like puzzle pieces in the larger picture of the self-concept. For example, a person describes herself as a intelligent, kind, a mother, a wife, and an artist. Different self-schemas will take on different levels of importance for different people. Self-schemas help organize the processing of information related to the self. Self-schemas may take on different levels of importance depending on the situation. The development of a person"s identity is connected to particular social groups. Who people associate with is who they are. In-group is a group a person considers themselves to be a part of.

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