ECON 2010 Lecture Notes - Lecture 8: Inferior Good, Normal Good
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Ch. 5 Elasticity & Its Application
Wednesday, September 12, 2018
10:02 AM
Price Elasticity and Total Revenue
Total Revenue (TR) = P x Q
Expenditure = P x Q
• Price increase has 2 effects on revenue:
o Higher revenue: bc of the higher P
o Lower revenue: you sell fewer units (lower Q)
• Price increase, if a demand is elastic:
o E>1: % change in Q>% change in P
o TR decreases: the fall in revenue from lower Q> the increase in revenue from
higher P
• For a price increase, if a demand is inelastic:
o E<1: % change in Q<% change in P
o TR increases: the fall in revenue from lower Q < the increase in revenue from
higher P
Ch. 5 Elasticity & Its Application
Wednesday, September 12, 2018
10:02 AM
Price Elasticity of Supply
• Price elasticity of supply: how much the quantity supplied of a good responds to a
change in the price of that good
o % change in quantity supplied
% change change in price
o Measures sellers' price-sensitivity
• Variety of supply curves
o Supply is unit elastic
▪ Price elasticity of supply = 1
o Supply is elastic
▪ Price elasticity of supply > 1
o Supply is inelastic
▪ Price elasticity of supply < 1
o Supply is perfectly inelastic
▪ Price elasticity of supply = 0
▪ Supply curve is vertical
o Supply is perfectly elastic
▪ Price elasticity of supply = infinity
▪ Supply curve is horizontal
• The flatter the supply curve, the greater the price elasticity of supply
• Magnitude of the change in quantity is greater than the change in supply
Document Summary
Price elasticity of supply: price elasticity of supply: how much the quantity supplied of a good responds to a change in the price of that good, % change in quantity supplied. In the long run: firms can build new factories, or new firms may be able to enter the market. Normal good: any good for which demand increases when income increases (i. e. with positive income elasticity of demand) Inferior good: any good for which demand declines when income rises a. Income elasticities of demand: how much the quantity demanded of a good responds to a change in comsumers" income, % change in quantity demanded, divided by the percentage change in income, normal goods: income elasticity > 0. Increase of price of beef causes an increase in demand for chicken: complements: cross-price elasticity < 0. Increase in price of computers causes decrease in demand for software.