PSYC 2606 Lecture 7: 2/7/17
7 Feb 2017
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Practice tests on this on the online textbook. An attitude is a specific (usually temporary) way that we react to or look at a situation. What functions do attitudes serve? (why do we have them?) Attitudes make it easier for us to make decisions. We also use them to form opinions and argue with others. There are many factors that influence our attitude. A summary evaluation of an object or concept. Based on positive and negative learned associations. Note: not one"s mood or outlook on life . Gordon allport (1935): the attitude is social psychology"s most indispensable concept. Each thing you have in your schema for cats is associated with either positive or negative thoughts/attributions. Each is associated with various degrees of strength/relevance. When primed with a picture of either scenery in california or a picture of a traffic jam, that changes how we see the overarching concept of california.
