PSYC 2606 Lecture Notes - Lecture 21: Elaboration Likelihood Model, Carl Hovland, Forbes
2 May 2017
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Final exam topic list d2l, 75 questions. The attitude is social psychology"s most indispensable concept. A summary evaluation of an object or concept. Based on positive and negative learned associations. Amount of persuasion = amount of message. Begun by carl hovland (et al. ) at yale during wwii. Largely responsible for establishing social psychology as a discipline. Who the source of the message. Persuasion is caused by one"s thoughts about the message. It"s not what you know, it"s what you think. Cognitive responses are generated through message elaboration. Elaboration: thinking about a message and how it relates to previously known information. Does this make me feel good or bad? . More favorable cognitive responses = more persuasion. Note: essentially the same as the heuristic-systematic model. Extensive and relying on argument related ques. Generating pros and cons, considering source credibility, carefully weighing message aspects . Persuasion based on non-argument related cues and heuristics. Can rely on things like group membership.
