WRD 104 Lecture Notes - Lecture 3: Pathos, Nutrition, I-League

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Aristotle was a greek philosopher who lived in the 4th century bce: he was an influential thinker and wrote on many subjects from logic and ethics, to biology and metaphysics. Ethos is a means of convincing an audience of the reliable character or credibility of the speaker/writer, or the credibility of the argument. Used in persuasive speech as an appeal to the emotions of the audience. The way of creating a persuasive argument by evoking an emotional response in the audience/reader. G(cid:396)eek (cid:449)o(cid:396)d (cid:373)ea(cid:374)i(cid:374)g (cid:858)a word(cid:859) o(cid:396) (cid:858)reason(cid:859) Used to persuade an audience by logical thought, fact and rationality. Openly remind audience who you are and why you are an authority o(cid:374) the su(cid:271)je(cid:272)t. (cid:894)(cid:858)as the leadi(cid:374)g (cid:396)esea(cid:396)(cid:272)he(cid:396), i ag(cid:396)ee(cid:859)(cid:895) Establish authority more subtly through the use of jargon or spe(cid:272)ialized te(cid:396)(cid:373)s (cid:894)(cid:858)m(cid:455) (cid:395)ua(cid:374)titati(cid:448)e (cid:396)esea(cid:396)(cid:272)h i(cid:374) li(cid:374)guisti(cid:272) a(cid:374)th(cid:396)opolog(cid:455) has sho(cid:449)(cid:374)(cid:859)(cid:895)

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