BUSN 101 Lecture 5: Mikes bikes
16 Jul 2018
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Document Summary
Prestige worldwide, inc. specializes in the production of mountain and road bicycles. Our main strategy is to invest most of our budget towards advertisements, public relationship, and efficiency. Since we will be manufacturing road and mountain bicycles, it is important that our products fit the quality expectations of our customer. Therefore, we work hard to enhance our quality assurance and plant efficiency. Also, we want to create as much awareness of our company"s products as possible, so we decided to allocate a large portion of our marketing budget to magazines. During our first week, we focused on assembling mountain bikes, since it has increased our sales through magazine advertisements. The development of the mountain bike led to great profit and into the production of road bikes. The company believes advertisements and increased efficiency are the two main components of succeeding. Thus, in the initial years, our expenditures were higher than many of our competitors" budgets.
