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Class Notes for General Business at Drexel University

Exam Study Guides for General Business Courses

Covers all exam topics.

BUSN 101 Lecture Notes - Lecture 12: Chief Financial Officer, Corporate Finance, Cash Flow

Financial Management: Finance the function in a business that acquires funds for a firm and manages them within the firm Finance activities include: Preparing budgets Creating cash flow analyses Planning for expenditures C...

General Business
BUSN 101
Susan Epstein
BUSN 101 Lecture Notes - Lecture 4: Splenda, The Home Depot, Walmart

Product Development the Total Product Offer Value: good quality @ fair price Calculating value: consumers look at all benefits of a product subtract all of the costs related to its purchase Marketing: process for creatin...

General Business
BUSN 101
Susan Epstein
BUSN 101 Lecture Notes - Lecture 1: Limited Liability Partnership, Limited Liability, Disability Insurance

How to Form a Business 3 Ps Profit Purpose, product, people 3 major forms of business ownership Sole proprietors: business owned managed by 1 person (most common) Partnerships: 2 or more people legally agree to become coow...

General Business
BUSN 101
Susan Epstein
BUSN 101 Lecture Notes - Lecture 6: Online Advertising, Personal Selling, Sales Promotion

Advertising ( Personal selling (going out and promoting to people) Public Relations (free but they can say what they wanna say) Sales Promotion( PROMOTION AND THE PROMOTION MIX promotion: all the techniques sellers use to ...

General Business
BUSN 101
Susan Epstein
BUSN 101 Lecture Notes - Lecture 7: Financial Accounting, Financial Statement, Retained Earnings

THE ROLE OF ACCOUNTING INFORMATION Accounting: the recording, classifying, summarizing, and interpreting of financial events and transactions in an organization to provide management and other interested parties the financ...

General Business
BUSN 101
Susan Epstein
BUSN 101 Lecture Notes - Lecture 5: Costco, Social Commerce, Freight Forwarder

THE EMERGENCE OF MARKETING INTERMEDIARIES Marketing intermediaries: organizations that assist in moving goods and services from producers to businesses (B2B), and from businesses to consumers (B2C) theyre in the middle of ...

General Business
BUSN 101
Susan Epstein
BUSN 101 Lecture Notes - Lecture 8: Chief Financial Officer, Cash Flow, Financial Plan

THE ROLE OF FINANCE AND FINANCIAL MANAGERS Finance: acquires funds for the firm and manages them win the firm Financial activities: preparing budgets, doing cash flow analysis, planning for the expenditure of funds Financi...

General Business
BUSN 101
Susan Epstein
BUSN 101 Lecture Notes - Lecture 3: Customer Relationship Management, Relationship Marketing, Market Environment

What is Marketing? Marketing: the activity buyers and sellers perform to facilitate mutually satisfying exchanges Today: marketing is helping buyers buy (online you can compare prices before buying car go into dealer knowi...

General Business
BUSN 101
Susan Epstein
BUSN 101 Lecture Notes - Lecture 10: Money Market Fund, Financial Institution, Microsoft Money

Federal Reserve: org in charge of Critical issues: economic growth and the creation of jobs, depend on the ready availability of money Private firm, not owned by govt Can create more money if needed Money: anything people...

General Business
BUSN 101
Susan Epstein
BUSN 101 Lecture Notes - Lecture 9: New York Stock Exchange, Initial Public Offering, Investment Banking

THE FUNCTION OF SECURITIES MARKETS Securities markets: financial marketplaces for stocks, bonds, and other investments 2 Major functions: 1. assist businesses in finding longterm funding to finance capital needs a. expandi...

General Business
BUSN 101
Susan Epstein
BUSN 101 Lecture Notes - Lecture 2: Marginal Utility, Marginalism, Normal Good

Utility Theory of consumer choice Utility: each consumer spends income in the way that yields the greatest amount of satisfaction Measuring Utility Pleasure Units of another good Money Purpose of utility analysis How we be...

General Business
BUSN 101
Susan Epstein
BUSN 101 Lecture Notes - Lecture 1: Medical Cannabis, Cannabis Shop, Swiss Army Knife
Premium

What does the customer want? $$$ = likely $$ = maybe $ = meh Food Industry - Bakery for edibles (possible food truck)$$$ Technology - Solar powered phone case/charger$$ - Charger that connects to an...

General Business
BUSN 101
​Jock Sommese
BUSN 101 Lecture 5: Mikes bikes
Premium

Part 1: Executive Summary Prestige Worldwide, Inc. specializes in the production of mountain and road bicycles. Our main strategy is to invest most of our budget towards advertisements, public relationship, and efficiency....

General Business
BUSN 101
​Jock Sommese
BUSN 102 Lecture Notes - Lecture 1: Valedictorian, Farjana
Premium

Farjana Nipa Professor Eric Rios Business 102 02 June 2017 Personal ethics statement In the dictionary ethic means,moral principles that govern a persons behavior or the conducting of an activity. but ethic can be defined ...

General Business
BUSN 102
Eric Rios
BUSN 102 Lecture Notes - Lecture 1: Fortune 500, Swot Analysis, Knowledge Management
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What does management look like today? At one time, managers were called bosses, and their job consisted of telling people what to do, watching over them to be sure they did it, and reprimanding those who did...

General Business
BUSN 102
Jodi Cataline
Permachart - Marketing Reference Guide: Security Interest, Consequential Damages, Parol Evidence Rule

TM permacharts S a le s&L e a s e so fG o o d s General Considerations Un...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: Secured Transaction, Chattel Mortgage, Security Interest

permacharts TM S e c u r e dT r a n s a c t io n s Scope ...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: Statement Of Changes In Equity, Retained Earnings, Cash Cash

permacharts MT FINANCIAL STATEMENTS • Financial statements are documents that are BALANCE SHEET (B/S) STATEMENT OF RETAINED EARNINGS (SRE) ...

Accounting
ACTG 2010
All Professors
Accounting II - Reference Guides

Advance your knowledge with our advanced Accounting II! This companion Guide to Accounting I develops the reader’s understanding of balance sheets before moving into an effective summary of how assets are treated for accou...

Accounting
ACTG 2010
All Professors
Cost Accounting - Reference Guides

Specialized Accounting quick reference information in one handy place! This Guide provides specialized reference material that flows naturally from the contents of its companion Guides Accounting I and Accounting II. The t...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: New York Stock Exchange, Nyse American, Market Trend

l e a r n • r e f e r e n c e • r e v i e w permacharts TM Stocks & Bonds WHAT IS A STOCK? WHAT IS A BOND? ...

Biology
BIOL2761
All Professors
Permachart - Marketing Reference Guide: Net Asset Value, Mutual Fund, U.S. Securities And Exchange Commission

l e a r n • r e f e r e n c e • r e v i e w permacharts TM Mutual Funds WHAT IS A MUTUAL FUND? PURCHASING & REDEE...

Biology
BIOL2721
All Professors
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Business Communication, Human Communication, Jargon

Communication Success 2 Communication Success 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Administrative Law - Reference Guides

Administrative law directly influences the life of every American citizen. All local, state and federal agencies operate pursuant to general Administrative law principles. An understanding of all administrative law functio...

Business Admin - Mgt
MGMT 10
All Professors
Organizational Behavior - Reference Guides

The systematic study of individual and group behavior within organizational structures is outlined in this coordinated Guide. Theories of leadership and individual behavior are related to the foundations of group behavior ...

Psychology
PSYC 302
All Professors
Introduction to Business Law - Reference Guides

Business law, sometimes referred to as corporate-commercial law, is a system of governance and regulations in connection with the creation, existence and dissolution of businesses. Today, Canadian businesses are governed b...

BLAW - Business Law
BLAW 464
All Professors
Management - Reference Guides

The complex aspects of Management are made clearer in this Guide. This powerful Guide provides comprehensive assistance to anyone who desires a deeper appreciation of basic Management principles. The fundamentals of organi...

BA - Business Administration
BA 2283
All Professors
Corporations - Reference Guides

Corporations are explained with clarity and precision in this informative Guide! This guide helps to remove some of the confusion that popularly exists concerning the purpose, the extent, and the legal effect of different ...

BA - Business Administration
BA 2283
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors
Permachart - Marketing Reference Guide: Meeting Of The Minds, Executory Contract, Uniform Commercial Code

l e a r n • r e f e r e n c e • r e v i e w permacharts TM CContracts WHAT IS A CONTRACT? STATUTE OF FRAUDS ...

Law and Business
LAW 603
All Professors

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