HSAD 332 Lecture Notes - Lecture 1: Psychographic, Varicose Veins, Swot Analysis
24 Mar 2019
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Document Summary
Do not copy the swot analysis into this section: the vein center of central state offers many different kinds of service and is the only clinic offering laser in the central state. The clinic has seen continual growth and success. Also as the baby boomers population grows, there will be an increase in the number of women requiring treatment. Page 1: the vein center also requires focus on economic condition and declining insurance coverage but the clinic has the opportunity to adjust itself to the changing market condition. Provide patient with the best quality of care in both vein and laser treatment. Vision (what is the vein center"s vision? compose one. ) Become #1 choice among referral sources and in the community for laser and vein treatment. Marketing plan goals (increases in: revenue, # referrals, # referral sources, # patients, etc. ; improvements in market position, reputation, visibility, etc.
