BUS 221 Lecture Notes - Lecture 8: Corporate Social Responsibility, Categorical Imperative

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Focuses on morality and the way moral principles are derived and implemented. Has to do with fairness, justness, rightness, or wrongness of an action. Concern behavior that is of serious consequence to human welfare: people can be profoundly harmed or bene ted, based upon whatever is ultimately decided. The gas tank was located in the wrong spot so engines were malfunctioning and exploding. At the time gas prices in the us were extremely high and the auto industry was losing business to the german and japanese cars that were more fuel e cient and less costly. No, it was just an immoral decision. It"s hard to put blame on one person. An act is morally right when it is the act that produces the greatest happiness the sum total of everyone"s happiness (including long-term) List all a ected parties and add up the units of happiness produced for each alternative action. Moral principles are a result of reason.

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