COM 100 Lecture Notes - Lecture 2: Federal Trade Commission, Consumer Protection, Digital Millennium Copyright Act
22 Dec 2016
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Lasswell (1942): com is who says what to whom through what channel and to what effect. Mass communication: com that is centralized or mediated for an audience. The telegraph allowed for electronified communication, it separated transportation from communication, no longer had to rely on this and the speed by which news was shared increased. To improve public morality/education, the greatest minds in the country could now all talk to one another. *graham bell"s telephone paved the way for voice communication, next step would be the radio (wireless) Toll notion: we provide the means, we will send the access but not the message. The television in the 1950s brought all 3 networks together and by the 1960s it was in at least. 1970s: vcr, handheld cam used for mini videos. Late 60s/70s: cable, no longer limited to a few frequencies. W. w. w. , all systems come together, any info at any time, not dependent on specific airtimes, personalized to individual schedules.
