COM 100 Lecture Notes - Lecture 3: Jesse Owens, Mother Goddess, Carl Jung
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Ex: cross is a universal symbol, doesn"t mean anything to non-christians. What it meant to them means the same to us. Young children need a sense of security. Not the mother-father part that is universal, the meaning behind it. Semiotics - study of signs and symbols. Find a universal symbol that is greater than the moment. International corporations depend on symbols more than words. Find expression in different ways throughout times and cultures. Freudian : people express themselves in different ways to be their own person. Perfectly preserved neanderthal paintings were on the cave walls. Only expressed in a different way relative to time, culture. Did he become popular because it touched our collective subconscious? or because it was well publicised, written, advertised. Greeks would say he is favored by the gods. When man thinks he is god, god reminds him he is but man . Their main purpose is to nurture a child.
