Social Psych - Class #12.docx

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Communication Sciences and Disorders
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David Shim

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Class Notes: October 17, 2012 Attitudes = enduring mental representations of features of the social, eternal, physical world  Attitudes can be singular or complex Three components: 1) Cognition/ideation 2) Affect/emotion 3) Behaviors Attitudes & Behaviors  Attitudes can predict behavior due to the interrelated nature of the three components (cognition, effect, and behavior)  “Attitude extremity”  Attitudes can affect behavior (strong, well-established, and accessible)  Attitude accessibility – the ease at which specific attitudes can be remembered and brought to consciousness (permastore)  Situational/environmental consideration  Interaction of three components may differ according to needs 
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