Social Psych - Class #13.docx
Social Psych - Class #13.docx

2 Pages
131 Views
Unlock Document

School
Emerson College
Department
Communication Sciences and Disorders
Course
PS200
Professor
David Shim
Semester
Fall

Description
Class Notes: October 22, 2012 Persuasive communication = communication that has the potential if altering an attitude (e.g. cognitive dissonance)  Easier to alter recently-formed attitudes than long-term attitudes  Factors of “positive” persuasive communication  More important to get through to a person than to change their attitude  Four elements: persuader, communication, situation, receiver PERSUADER  Must be seen as an expert  Message must be true  More believable if the person is physically attractive  High status  Identification (well-known, e.g. a celebrity) COMMUNICATION  Must be believable (acceptable a the cognitive level)  Most effective process – “2-sided approach”  Overall process  “Elaboration-Likelihood Mode” (ELM) – theory on cognitive processing: - Systematic/central (frontal lobe) – high relevance - Heuristic/peripheral (amygdala) – low relevance  Affective arousal (emotional arousal) – the more riled up someone gets, the easier it is for them to change their previous cognitive structure  Cults and “brain-washing” - Sensory deprivation (removal from external validation) - Historical view - Current view  Mild arousal makes people respond more readily than strong fear/arousal message SITUATION  Atmosphere
More Less

Related notes for PS200

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.

Submit