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Social Psych Class Notes – September 12
Social cognition = how we interpret, analyze, remember, and use information about our social
world. Also involved communication and memory.
Screen memory = memory of a memory; a memory where you see yourself in the past (third
person)
Wexler Memory Scale = reading something specifically to someone and have them remember it
Two Levels:
1) stimulus factor – receiving and processing of stimuli (distal and proximal –
physiological)
2) personal factor – the meaning we make out of our experiences and expectations (carried
over to the social level – not just individual but ourselves in the context of our social world)
Schema
(def) bits of knowledge (ex: how to do something)
Includes how we behave in social groups (based on our personal histories)
We become uncomfortable when our schema do not work (as in prejudice)
Process of forming schemas
1) attention – what we notice
2) encoding – what we store in memory
3) retrieval – what we recover from memory
Important elements of schem
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