Social Psych - Class #03.docx

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Department
Communication Sciences and Disorders
Course
PS200
Professor
David Shim
Semester
Fall

Description
th Social Psych Class Notes – September 12 Social cognition = how we interpret, analyze, remember, and use information about our social world. Also involved communication and memory. Screen memory = memory of a memory; a memory where you see yourself in the past (third person) Wexler Memory Scale = reading something specifically to someone and have them remember it Two Levels: 1) stimulus factor – receiving and processing of stimuli (distal and proximal – physiological) 2) personal factor – the meaning we make out of our experiences and expectations (carried over to the social level – not just individual but ourselves in the context of our social world) Schema  (def) bits of knowledge (ex: how to do something)  Includes how we behave in social groups (based on our personal histories)  We become uncomfortable when our schema do not work (as in prejudice) Process of forming schemas 1) attention – what we notice 2) encoding – what we store in memory 3) retrieval – what we recover from memory Important elements of schem
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