JR101 Lecture Notes - Lecture 1: Interpersonal Communication, Mass Communication, Intrapersonal Communication

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JR 101 CH. 1
3 Ways to communicate
-Intrapersonal communication: between one person (ex: mental debate)
-Interpersonal communication: between two people (convo) sharing o
-Mass communication: One person or group through a medium to large audiences or markets
Book Industry
Major news organizations are entering the book industry
Repurposing content is creating revenue
Evolving with technology:
-Audiobooks- available as CDs and internet downloads
-E-Books- Kindle, Tablet, Ipad (More popular than audiobooks)
1620: Imported books arrive on the Mayflower
1640: America’s 1st book THe Bay Psalm HoBook printed in Cambridge, Mass
1731- Ben Franklin creates 1st lending library
1776- Thomas Paine writes and publishes Common Sense
1891- Int’l copyright law
Post 2005- Ebooks
Some of the first books were political pamphlets
Dime novels with serial characters
Mark Twain in humor one man enterprise
Acquisition Editor - finds potential authors
Media Editor- works with the author to create electronic material
Designer- what book looks like inside and out
Production editor- manage steps to get book printed
Manufacturing supervisor- buys the typesetting, paper, and printing
Marketing- advertising and promotion
Advertising- designs ads for the books
Promotion- sends book to reviewers
Royalty- amount publisher pays author based on percentage (6-15% of books price)
Advance - amount payed before book is published (starting to decrease)
Subsidiary Rights - Rights to market a book for other use- movie, character tshirts, ect.
New Technology Impact
Book Publishing process can be completed online
Electronic graphics and online content enhance book’s marketability
Publishers using websites to promote and advertise their books
How is money made?
50% adult and juvenile trade books
36%- Textbooks (K-College)
14%- Professional and scholarly books
8% of books are E books