JR101 Lecture Notes - Lecture 2: Html5, William Lloyd Garrison, Hyperlocal

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Published on 14 Sep 2015
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JR 101
Lecture 2
14 Sept 2014
Newspapers Yesterday, Today, and Tomorrow
Newspapers were the first form of mass media
started in New England when people came from England
Only way for large groups of people to get info at once
exp. of internet changed delivery system
early colonies fought against gov control and for freedom of press
Women played an important role as publishers (families in business)
Ex: Anna Zinger
Stamp Act - charged half a penny tax for a newspaper half sheet or smaller and 1 penny for full
People protested against the tax
technology helped news reach new audiences
Dissent Voices- alternative press
Roots were in colonial times promoting suffrage ect.
William Lloyd Garrison (abolitionist)
pushing for advocacy press (freedom of all people)
Ida B. Wells owner of Memphis Free Speech and Headlight
Fought against slavery and lynchings
first newspaper 1827 in New York “Freedoms Journal”
Samuel Cornish
Fredrick Douglas/ North Star- beginning of excellence in journalism
James Pullitzer (prize)
WIlliam Hearst
Yellow Journalism- extremely biased, beginnings of tabloids
TV brings new competition- news was faster and more convenient
by 1960s more people had TV in their homes
struggle to retain readers:
we are still living through it today and the answer so far is ads
70% of revenue comes from advertising
Paywalls emerging - big with the NY times
most owned by 1 of 3 big players
Ex: Gatehouse , Ginette
We will continue to see mergers
technology has impacted business models of these newspapers
Clayton Christensen “technology enters industry disrupts everything”
“those who can’t adjust won’t survive”
examples of d.t
-Telegraph, Personal computers, laptops, the internet, mobile apps, HTML 5
digital disrupts digital readership
15% print only, 5% mobile only
Detroit market changed distribution model
Advanced Newhouse
patch.com (example of competition)
went after ads in hyperlocal market