MK221 Lecture Notes - Lecture 2: Geico Advertising Campaigns, Blue Ocean Strategy, Engagement Marketing
1 Nov 2018
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B to b vs. b to c marketing. What are they asking us to think about. They are asking us to think that it might be impossible, but they are dedicated to what they do and doing it well. Because it was funny and emotionally appealing. Bring two unrelated ideas and juxtapose them. Time of the day/week/month/year all matter in marketing. It is important to keep in mind what is going on through each quarter. Blue ocean strategies vs. red ocean strategies. Not competitive, breaking away from competitors to move into a new area of advertising. Advertising in the same category as other marketers. A company enters a space where they are advertising to a specific market for a specific product. Company a and company b start to compete against each other by trying to prove to the consumer that one is better than the other. More competitors enter the ocean and water becomes more bloody (hence red oceans)
