MK222 Lecture Notes - Lecture 3: Pest Analysis, Swot Analysis

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26 Jun 2018

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● Ready, aim, fire VS. Ready, fire, aim

○ Planning then acting VS. Acting then planning

● Presentation examples from class:

○ Mcdonalds

■ Keep slides clean

■ Brief overview/high level things

■ Incorporate videos

■ Audience Analysis

● Evidence of their points

■ SWOT

● Highlight 1 or 2 things (opportunities)

■ PESTLE

● Highlight 1 or 2 things

■ Recommendations are a little late-make sure they are early

■ Questions

● Burger King

○ Possible goals

■ Simplify net neutrality

■ Tap into context

■ Positioned as a leader

■ Causes

■ Differentiation

■ Core to brand

● Build values into DNA

■ Sign petition

● Call To Action (CTA)

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