SOC 389 Lecture Notes - Lecture 7: Motivation, European Cooperation In Science And Technology, Social Influence
9 Apr 2018
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Reference groups significant others, friends, family who guide behaviors. Differs in pressure low pressure (norms, modeling) to high pressure (directions, commands) Subcultural norms large number of persons racial/ethnic. Societal norms general norms how we dress, personal care products etc. Rule of standard that specifies how group members are expected to behave under given. Local and group norms roommates, families circumstance. Cognitive frame of reference thought for interpretation and judgement of environment. Injunctive norms which behaviors are typically approved or disapproved. Descriptive norms perceptions of which behaviors are typically performed. Both norms motivate action people do what is approved and what is popular. Something outside of the behavior is motivating you. Different people perceive context differently, context is just perception. The opposite fines, taxes, higher cost of unsustainable products. Keeping incentives going may not be cost effective. When recycling/compost are free and garbage costs money, people are more likely to recycle/compost.
