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Lecture 8

SAG 235 Lecture Notes - Lecture 8: Baby Boomers, Psychographic, Escapism


Department
Simulation, Animation and Gaming
Course Code
SAG 235
Professor
Cardon
Lecture
8

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SAG 235 LECTURE 8 WHO PLAYS AND WHY
What motivates people to play games, and how does this affect the types of games that
are developed?
People play games for many different reasons.
Some of these reasons are:
o Social interaction
o Physical seclusion
o Competition
o Knowledge
o Mastery
o Escapism
o Addiction
What is the difference between geographics, demographics, and psychographics?
Geographics are defined as social locations on a global scale.
Demographics are statistical data relating to the population and particular groups within
it.
o Some demographics:
Gender
Generation
o Demographics are important to improve the ratings of a game.
Psychographics are related to motivation and resources. In other words, who a person
is, whether they are innovators, those with high resources and innovation, or survivors,
those with low resources and innovation.
o Some good psychographics indicators:
Myers-Briggs Type Indicator
VALS Psychotypes
How has the player market changed over time?
As time goes on, technology advances and allows for a broader range of game types
and better visual enhancements.
The types of games that players are exposed to when growing up could influence the
types of games they play as they get older.
More recent generations may not be interested in the same games that the previous
generations played.
What is the difference between the United States and other geographics markets, such
as South Korea, Japan, China, and Germany?
Different target audiences
Different demographics
Different psychographics
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find more resources at oneclass.com
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