FM 114 Lecture Notes - Lecture 14: Aloe Vera, Henna, Eye Shadow

• School: FIT
• Department: Fashion Business Management
• Course: FM 114
• Professor: Suzanne Piazza

Document Summary

For centuries, the pursuit of beauty was only the rich. In the past 85 years, the pursuit of beauty has entered the modern laboratories and now manufacture and distribute cosmetics for the masses. Max factor, the famous hollywood makeup artist is credited with popularizing the terms lipstick, makeup and eye shadow. Packaging has become a huge portion of the product. Health consciousness has led the way for new developments in this market segment. Treatment, once a sideshow to color, now is as popular as color, a result of increased health consciousness. Sun protection products have gained prominence in recent years. Note that the est e lauder group owns clinique, prescriptives, mac and. As many as 100 new fragrance are launched each season. These launches entail large promotional budgets for a variety of activities. As the vast majority of launches are successful for a relatively short time frame, continual launches are required to augment sales.