FM 117 Lecture Notes - Lecture 13: Peanut Butter, History Of Marketing, Marketing
5 Oct 2016
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Document Summary
Desire to deal with other party o o o o. Exchange may not take place even if conditions are met. Marketing occurs even if exchange does not take place. Marketing= selling things & collecting money o o. Despite the quality of sales force often cannot convince people to buy what is neither wanted nor needed (peanut butter machines home use) Focusing on customer wants and needs to distinguish products from competitors" offerings. Integrating all the organizations activities to satisfy these needs le to ines for ts ds o o. Integrating all the organizations activities to satisfy these needs. Achieving the organizations long-term goals by satisfying custom wants and needs legally and responsibly. An organization exists not only to satisfy customer wants but also to preserve or enhance individuals" and society"s long-term best interests. Increased availability of comparative research enables customer to sh smarter, putting the customer in the driver seat.
