FM 117 Lecture Notes - Lecture 10: Walmart, Advertising Mail, Telemarketing
5 Oct 2016
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Document Summary
Retailing: all the activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business use. Retailers account for 11. 6 percent of u. s. employment. Retailing accounts for 13 percent of u. s. businesses. Retailers ring up almost trillion in sales-- nearly 40 percent of the u. s. gdp. Industry is dominated by a few giant organizations, such as wal-mart. Classification based on breadth and depth of product lines. Gross margin: the amount of money the retailer makes as a percentage of sales after the cost of good sold is subtracted. A store housing several departments under one roof. Each department is headed by a buyer, or department head who selects merchandise. A retail store specializing in a given type of merchandise. A retail store that stocks pharmacy-related products and services as its main draw. A miniature supermarket, carrying only a limited line of high-turnover convenience goods.
