FM 117 Lecture Notes - Lecture 6: Draft Evasion, Planned Obsolescence, Ten Commandments
5 Oct 2016
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Morals: the rules people develop as result of cultural values and norms. Morality: conformity to ideals of right human conduct. Ethics: the moral principles or values that generally govern the conduct of an individual or group. Business ethics: application of moral standards to business situations. Code of ethics: a guideline to help marketing managers and other employees make better decisions. Individual factors: knowledge of an issue, personal values, personal goals. Opportunity: the amount of freedom an employee has to behave unethically, ethical codes: the existence of a code and importance given to it. Enforcement- does the company act swiftly to enforce the code. Morals involve good and bad as well as deviant behaviors. Identify the best option-- determine if it is fair, honest, open, respectful. Basic ethics and morality is taught to us by our parents, however, we are greatly influence by other factors. Marketers generally do not want to offend the people they are trying to influence.
