FM 431 Lecture Notes - Lecture 1: Private Label

• School: FIT
• Department: Fashion Business Management
• Course: FM 431
• Professor: martinabramowitz

Document Summary

7 steps of sales: training, prospecting need to product to service, authority to buy, ability to pay, internet, join organization to obtain network, flexibility on bad attitude, sending out mailers. Homework for sales associate to potential buyer/consumer, gathering informations. Create need, reason why client need our product could be, shipping, co op. Dialog is important during presentation with potential client. Selling aid; sample of product swatches, testimonial from ok clients, private label packages display. Best way of a sales person to learn the store is to visit the store.