MAR 4503 Lecture Notes - Lecture 5: Beagle, American Airlines, Ticketmaster
Document Summary
Volume of mentions- the most common and easiest to measure. Animated videos are more likely to make people understand something better. The complexity of ranking algorithms has led to companies guarding them as trade secrets. Much of the work during the development stage of a site are done thru a content management system. Many sites for politicians are with blue bc it shows trustworthiness. Readers tend to agree more w things printed in a serif font. Facebook fucked up and lost peoples data thru a third party app. They asked ppl if they think they obey laws and protect info. Fb and yahoo is the least trusted, most trusted is. Brands belong to the people who choose to buy them . In 1970s legislature made university of south fl in miami, um didn"t like it, lobbying occured, and legislature changed their mind. Infographics- a pic that informs u of something.
