MAR 4503 Lecture Notes - Lecture 3: Absolute Threshold, Just-Noticeable Difference, Gestalt Psychology

12 views3 pages
9 Jun 2016
School
Department
Course
Professor
1-20-16
Perception
Perception happens after attention.
1. Exposure
2. External stimuli
a. Sights
b. Sounds
c. Smells
d. Tastes
e. Touch/movement
3. Attention
4. Perception
5. Comprehension
6. Behavior
Exposure
The process by which the consumer comes into contact with the stimulus
Contact could be via touch, sight, hearing
Stimulus relates to a product or elements of the environment
How would you get someone exposed to your brand
Exposure to ads: a vicious cycle
Catch consumers with their guard down
Disguised ads
Product trial
In store displays, announcements, etc.
Product placement
The mere exposure effect
Small quantity of exposure
We still notice the exposure
Perceptual fluency
oStimuli easier to process (more fluent) if they were processed before
Easy of processing may lead to liking
Exposure seems to cause increases in liking
oFang et al 2007 study: no exposure vs. 20 exposures
What is attention?
The process by which we devote mental activity to a stimulus or a sensation
Some characteristics of attention
oCan be voluntary or involuntary
find more resources at oneclass.com
find more resources at oneclass.com
Unlock document

This preview shows page 1 of the document.
Unlock all 3 pages and 3 million more documents.

Already have an account? Log in

Get access

Grade+
$10 USD/m
Billed $120 USD annually
Homework Help
Class Notes
Textbook Notes
40 Verified Answers
Study Guides
1 Booster Class
Class+
$8 USD/m
Billed $96 USD annually
Homework Help
Class Notes
Textbook Notes
30 Verified Answers
Study Guides
1 Booster Class