MAR 4503 Lecture Notes - Lecture 5: Research Question, Breast Cancer
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Sports
Teams
Leagues performance
Practice
Uniforms/mascots
Players
Coaches
Playing field
Drills
Strategy
Statistics
Needs vs wants
A need is a state of tension
Needs create the motivation to behave in a certain way
The magnitude of the tension created by a need is called a drive
Needs can be utilitarian or hedonic
The science of consumer behavior
Research help us
Understand what happened
Predict what will happen
Predictions require understanding of why something happened
Research question: specific questions that elaborate the purpose of your research and
address the gap in knowledge
Hypothesis: a redacted relationship between variables
Three kinds of research
Descriptive: identifies and describes behaviors and the participants. Cannot make
predictions or determine causality
oFocus groups
oWatching how people interact with some aspect of their environment
oCan be unobtrusive: watching shoppers in stores
oCan be very intrusive: watching people in their homes
oAdvantages
oDisadvantages
Surveys/interviews
oEach person responds to a preset list of questions
oQualitative questions
oQuantitative questions
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