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Class Notes for Marketing at Florida Atlantic University

MAR 4503 Lecture Notes - Lecture 10: Sustainable Tourism, Organic Milk, Life-Cycle Assessment

DoddFrank Wall Street Reform and Consumer Protected Act 2010 Improve accountability and transparency in the financial system Protect consumers from abusive financial service practices Example of social responsibility manda...

Marketing
MAR 4503
Marc Rhorer
MAR 4503 Lecture Notes - Lecture 5: Girl Scouts Of The Usa, Old Spice, Quiznos

Empowering service employees will improve customer service. Each interaction represents a touch point. Data mining programs look for relationships in data Customer equity return on investment, how much is costs to keep and...

Marketing
MAR 4503
Marc Rhorer
MAR 4503 Lecture Notes - Lecture 5: Beagle, American Airlines, Ticketmaster

Chapter 13: Volume of mentions the most common and easiest to measure Animated videos are more likely to make people understand something better. Web crawlers index all web content. The complexity of ranking algorithms has...

Marketing
MAR 4503
Marc Rhorer
MAR 4503 Lecture Notes - Lecture 7: Enculturation, Acculturation

22416 Culture Culture is a societys personality, it shapes our identities and help us understand people. Values Enculturation : process of learning the beliefs, behaviors, and value system endorsed by ones own culture Accu...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture Notes - Lecture 16: Psychographic, Social Class, Millennials

4616 Consumer identity Segmentation: divide the market in different targets. Consumer use products and setting s to define their social roles, predict the use of the products in the segments Opposite of segmentation is agg...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture Notes - Lecture 8: Affect Heuristic, Decision-Making, Prospect Theory

21716 Decision making 2 Human beings chose to maximize utility Choose an option that will give us the highest utility Consumer judgement A judgement is an estimate Difference between a judgement and a choice: in choice you...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture Notes - Lecture 13: Conscientiousness, Neuroticism

4316 Symbolism Unfulfilled wishes are fulfilled and expressed symbolically If true, marketers should take advantage of this Promise wish fulfillment using symbols Method became popular in the 1950s Trait theories of person...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture Notes - Lecture 6: Consumer Behaviour

11315 Consumer Behavior How do we make sense of complexity? Find patterns Ask questions What we find out Demographic variables Potential relationships between person and product o Self concept attachment o Nostalgic o Inte...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture Notes - Lecture 10: Theory Of Reasoned Action

2316 Attitudes Attitude: a lasting, General evaluation of people, objects, places,behaviors, or ideas. They affect our behavior through our desire to act in accordance with out attitudes. Our attitudes are influenced by ou...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture Notes - Lecture 11: Viral Marketing, Guerrilla Marketing

33016 Reference groups Sets standards for appropriate thoughts and behaviors Significantly influences a persons evaluations, aspirations, or behavior Three forms of influence Aspirational groups Referent, reward, depends o...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture Notes - Lecture 5: Research Question, Breast Cancer

11516 Sports Teams Leagues performance Practice Uniformsmascots Players Coaches Playing field Drills Strategy Statistics Needs vs wants A need is a state of tension Needs create the motivation to behave in a certain way Th...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture Notes - Lecture 14: Symbolic Interactionism, Impression Management, Online Identity

3216 The self Deos the self exista? The difference between humans and all other beings Self: how a person perceives his own characteristics, values, behaviors The self concept: summary of the beliefs a person holds about h...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture Notes - Lecture 17: Social Capital, Ascribed Status, Social Mobility

4116 Organizational decision making Decisions in organizations (B2B) when people purchase goods on behalf of other companies for the companies use Characteristics: Often made by groups or committees Often involves substant...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture Notes - Lecture 9: Elaboration Likelihood Model

21216 Decision Making Decision: choice between two or more alternative action items behaviors. They happen after perception. Cognitive: logical Affective: feelings Habitual: actions What type of decision making is going ta...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture Notes - Lecture 3: Absolute Threshold, Just-Noticeable Difference, Gestalt Psychology

12016 Perception Perception happens after attention. 1. Exposure 2. External stimuli a. Sights b. Sounds c. Smells d. Tastes e. Touchmovement 3. Attention 4. Perception 5. Comprehension 6. Behavior Exposure The process by ...

Marketing
MAR 4503
Toteva Irina
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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