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Class Notes for Marketing at Florida Atlantic University

MAR 4503 Lecture Notes - Spring 2018, Lecture 10 - Sustainable Tourism, Organic Milk, Life-Cycle Assessment

DoddFrank Wall Street Reform and Consumer Protected Act 2010 Improv...

Marketing
MAR 4503
Marc Rhorer
MAR 4503 Lecture Notes - Spring 2018, Lecture 5 - Girl Scouts Of The Usa, Old Spice, Quiznos

Empowering service employees will improve customer service. Each in...

Marketing
MAR 4503
Marc Rhorer
MAR 4503 Lecture Notes - Spring 2018, Lecture 5 - Beagle, American Airlines, Ticketmaster

Chapter 13: Volume of mentions the most common and easiest to measu...

Marketing
MAR 4503
Marc Rhorer
MAR 4503 Lecture Notes - Spring 2016, Lecture 7 - Enculturation, Acculturation

22416 Culture Culture is a societys personality, it shapes our iden...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture Notes - Spring 2016, Lecture 8 - Affect Heuristic, Decision-Making, Prospect Theory

21716 Decision making 2 Human beings chose to maximize utility Choo...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture Notes - Spring 2016, Lecture 16 - Psychographic, Social Class, Millennials

4616 Consumer identity Segmentation: divide the market in different...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture Notes - Spring 2016, Lecture 6 - Consumer Behaviour

11315 Consumer Behavior How do we make sense of complexity? Find pa...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture Notes - Spring 2016, Lecture 13 - Conscientiousness, Neuroticism

4316 Symbolism Unfulfilled wishes are fulfilled and expressed symbo...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture Notes - Spring 2016, Lecture 11 - Viral Marketing, Guerrilla Marketing

33016 Reference groups Sets standards for appropriate thoughts and ...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture Notes - Spring 2016, Lecture 5 - Research Question, Breast Cancer

11516 Sports Teams Leagues performance Practice Uniformsmascots Pla...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture Notes - Spring 2016, Lecture 10 - Theory Of Reasoned Action

2316 Attitudes Attitude: a lasting, General evaluation of people, o...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture Notes - Spring 2016, Lecture 14 - Symbolic Interactionism, Impression Management, Online Identity

3216 The self Deos the self exista? The difference between humans a...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture Notes - Spring 2016, Lecture 17 - Social Capital, Ascribed Status, Social Mobility

4116 Organizational decision making Decisions in organizations (B2B...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture Notes - Spring 2016, Lecture 9 - Elaboration Likelihood Model

21216 Decision Making Decision: choice between two or more alternat...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture Notes - Spring 2016, Lecture 3 - Absolute Threshold, Just-Noticeable Difference, Gestalt Psychology

12016 Perception Perception happens after attention. 1. Exposure 2....

Marketing
MAR 4503
Toteva Irina
Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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