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Class Notes for Marketing at Florida Atlantic University

MAR 4503 Lecture 7: culture 2-24-16

22416 Culture Culture is a societys personality, it shapes our iden...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture 8: choices 2-17

21716 Decision making 2 Human beings chose to maximize utility Choo...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture 16: Consumer Identity 4-6

4616 Consumer identity Segmentation: divide the market in different...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture 6: What is consumer behavior 1-13

11315 Consumer Behavior How do we make sense of complexity? Find pa...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture 13: Symbolism

4316 Symbolism Unfulfilled wishes are fulfilled and expressed symbo...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture 10: Attitudes 2-3

2316 Attitudes Attitude: a lasting, General evaluation of people, o...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture 11: power3-30

33016 Reference groups Sets standards for appropriate thoughts and ...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture 5: 1-15-16

11516 Sports Teams Leagues performance Practice Uniformsmascots Pla...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture 14: the self 3-2

3216 The self Deos the self exista? The difference between humans a...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture 17: 4-1

4116 Organizational decision making Decisions in organizations (B2B...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture 9: decision making 2-12

21216 Decision Making Decision: choice between two or more alternat...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture 3: Perception 01-20

12016 Perception Perception happens after attention. 1. Exposure 2....

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture 1: Memory 1-29

12916 Memory Basic memory processes Encoding Storage Retrieval Sens...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture 2: learning about learning 1-27

12716 Learning about learning Two major directions Behavioral learn...

Marketing
MAR 4503
Toteva Irina
MAR 4503 Lecture 4: perception - notes

12015 Perception in consumer behavior Influencing perception Consum...

Marketing
MAR 4503
Toteva Irina
Marketing Planning - Reference Guides

Marketing Planning 2 ...

Business Administration
BUS 343
All Professors
Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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