MAR 4503 Lecture Notes - Lecture 17: Social Capital, Ascribed Status, Social Mobility
Document Summary
Decisions in organizations (b2b) when people purchase goods on behalf of other companies for the companies use. Often involves substantial amounts of money high responsibility. Straight re-buy: almost no decision making, similar to consumer habitual de ion making. New task: highest involvement (this is where ir is most important to understand group decision making) Trends: the new extended family, modern family. Concept that combines trends in income and family composition with the changes in demand placed upon this income to segment households. Consumption determined in part by place in the life cycle. Based on factors such as 4 necessary variables. Discussion typically strengthens the average initial inclination of group members. Group decision tends to be more extreme than the mean of the individual members" decisions. A syndrome characterized by a concurrence-seeking tendency. Basically, members try to agree with one another. Social class: the overall rank of people in society. Achieved vs ascribed status within a status hierarchy.
