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Semester

Class Notes for FM 117 at Fashion Institute of Technology

INTRO TO FASHION MARKETING

FM 117
Final Exam
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FM 117 Lecture 3: Product Concepts
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Product Concepts Thursday, March 10, 20168:07 AM What is a product?...

FM – Fashion Merchandising Mgt
FM 117
liebmann
FM 117 Lecture 4: Culture Subculture
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Culture Subculture Thursday, March 10, 20168:07 AM Culture: The sum...

FM – Fashion Merchandising Mgt
FM 117
liebmann
FM 117 Lecture 2: Developing Products
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Developing Products Thursday, March 31, 2016 8:58 AM The meaning of...

FM – Fashion Merchandising Mgt
FM 117
liebmann
FM 117 Lecture 1: Power point 2
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Power point 2 Thursday, March 10, 2016 8:53 AM Consumer Research Co...

FM – Fashion Merchandising Mgt
FM 117
liebmann
FM 117 Lecture 6: Chapter 3
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Chapter 3 Thursday, February 11, 2016 8:27 AM Morality vs. Eth...

FM – Fashion Merchandising Mgt
FM 117
liebmann
FM 117 Lecture 5: Chapter 2 Strategic Planning for Competitive Advantage
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Chapter 2: Strategic Planning for Competitive Advantage Thursday, F...

FM – Fashion Merchandising Mgt
FM 117
liebmann
FM 117 Lecture 8: Marketing Channel
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Marketing Channel Thursday, April 7, 2016 8:54 AM Marketing Channel...

FM – Fashion Merchandising Mgt
FM 117
liebmann
FM 117 Lecture 9: Segmenting and Targeting Markets
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Segmenting and Targeting Markets Thursday, February 25, 208:16 AM ...

FM – Fashion Merchandising Mgt
FM 117
liebmann
FM 117 Lecture 11: Developing a Global Vision
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Developing a Global Vision Thursday, February 18, 2018:13 AM •...

FM – Fashion Merchandising Mgt
FM 117
liebmann
FM 117 Lecture 7: Consumer Decision Making
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Consumer Decision Making Thursday, February 18, 2018:13 AM Understa...

FM – Fashion Merchandising Mgt
FM 117
liebmann
FM 117 Lecture 10: Retailers
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Retailers Thursday, April 14, 2016 8:01 AM Retailing: all the ac...

FM – Fashion Merchandising Mgt
FM 117
liebmann
FM 117 Lecture 12: Marketing Then and Now
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Marketing Then and Now Thursday, February 4, 209:12 AM ...

FM – Fashion Merchandising Mgt
FM 117
liebmann
FM 117 Lecture 13: Chapter 1
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Chapter 1 Thursday, February 4, 209:12 AM Exchange: • ...

FM – Fashion Merchandising Mgt
FM 117
liebmann
FM 117 Lecture 12: Diffusion Notes
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1. Diffusion Opinion Leadership  The process by which one p...

FM – Fashion Merchandising Mgt
FM 117
Joelle Williams

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