FM 114 Lecture Notes - Lecture 8: Dkny, Mass Customization, Electronic Data Interchange

• School: FIT
• Department: Fashion Business Management
• Course: FM 114
• Professor: Suzanne Piazza

Document Summary

Product development is the teaming of market and trend research, with the merchandising, design, and technical processes that develop a final product. Product development is used by both wholesale manufactures and retailers. Knock-offs are copied of expensive designs in a cheaper fabric. Anchors are designers reworked from a prior season in a different color or fabric. 4 to 6 lines are produced each year: spring, summer, transitional of fall i, fall of fall ii, resort, holiday. Merchandisers, designers, and producers execute to create the product. Merchandisers have been described as the (cid:498)glue(cid:499) that holds the whole to successfully produce a line for the (cid:498)right customer(cid:499) The 6 rights of merchandising product development: They are the link among the design staff production facilities, and sales staff. Role of merchandisers product development process together: the right merchandise, all the right price, all the right time, all the right place, all the right quantity, for the right customer.