FM 114 Lecture Notes - Lecture 13: Balance Wheel, Mass Production, Karl Lagerfeld
1 Nov 2016
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Document Summary
Today, the fame of the accessories designer is as important as the fame of apparel designers in many cases the same famous name blend, follow or lead and innovative. The accessory industry must be prepared to design and produce styles that. The fashion accessories categories includes: footwear, handbags, gloves, hats, neckwear, eyewear, jewelry. Styles have run the gamut from pointed to square toes, high to flat heels, naked sandals to thigh high boots. In the 90s, the market segmented along age and income lines: Working and younger women turning to comfort and solid. Dress shoes, once the most important category, and now a niche. Dress/casual and casual, once used by the 18-25 age group only, are now preferred by men of all ages: footwear, women"s shoes footing, men"s shoes, children"s shoes market. Children are active participants in the purchase decision. Styles for dress shoes are adapted from adult styles.
