FM 114 Lecture Notes - Lecture 19: Data Warehouse, Videotelephony, Lvmh

• School: FIT
• Department: Fashion Business Management
• Course: FM 114
• Professor: Suzanne Piazza

Document Summary

Chapter 19: policies and strategies in fashion retailing. Emphasis on the following goals define a retailer: Recall the 6 stages of the fashion cycle: Different retailers position themselves along the cycle and choose their merchandise accordingly. Designer signature prices are the higher price points available to the public. Bridge price points are between designer and better price points. Contemporary price points appeals to the widest audience. Better price points are aimed at the middle-class market. Moderate price points appeal to the less fashion conscious but more price conscious. Budget price points are reproductions or adaptations of higher priced goods in low-quality fabrications. Value pricing involves contracting with a manufacturer to set quality standards and underprice name brands. Usually means a lower end on the price points. Narrow and deep connotes few styles but many sizes the gap creating an exclusive feel henry bendel. Usually falls in the high end of the price point scale.