GEB 1101 Lecture Notes - Lecture 5: Greenfield Project, Joint Venture, The Home Depot

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17 Aug 2017
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Strategy of produce products or services in one country & selling & distributing them to customers located in other countries. International business transaction where all or partial payments are made in kind rather than cash. Exporter can both enter & withdraw from markets fairly easily, with minimal risk & expense. Increase overall sales volume, improve market share & generate profit margins. Stabilize fluctuations in sales associated with economic cycles or seasonality of demand. Minimize the cost of foreign market entry. Offers management fewer opportunities to learn about customers, competitors & other unique aspects of the market. Requires the firm to acquire new capabilities and dedicate organizational resources to properly conduct complex export transaction, putting a strain on its resources. Exporting is much more sensitive to tariff and other trade barriers & fluctuations exchange rates. Type of countertrade in which goods are directly exchanged without the transfer of any. Type of countertrade in which payment in both goods and cash.

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