GEB 1101 Lecture Notes - Lecture 8: Multinational Corporation, Country Risk, Silk Road
Document Summary
International business performance of trade and investment activities by firms across international borders. What are the 4 foreign market entry strategies. Import/export networks goods and services are constantly transported and exchanged on a global scale. Foreign direct investment companies establish a controlling ownership or physical presence in foreign enterprises. (do this through acquisitions such as capital, technology, labor, land, plants and equipment) Licensing corporations wishing to extend their market grant rights to firms abroad to use their intellectual property. Franchising is a network of interdependent business relationships that allows a number of people to share: A proven marketing and distribution system globalization ongoing economic integration and growing interdependency of countries worldwide. Internationalization tendency of companies to increase the international dimension of their business activities. international investment transfer of assets to another country or the acquisition of assets in this country.
