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Lecture 1

MAR 3023 Lecture Notes - Lecture 1: Switching Barriers, Product Differentiation, Longrun


Department
Marketing
Course Code
MAR 3023
Professor
prof.brady
Lecture
1

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Volkswagen strategy to become the world's number one automaker by 2018 included all of the
following except:
A) build a U.S. plant, in Westmoreland, Pennsylvania.
B) assemble cars at the plant in Chattanooga, Tennessee.
C) increase production of Passat sedans in the United States.
D) overtake Toyota to become the number one automaker.
E) overtake GM to become the number one automaker.
build a U.S. plant, in Westmoreland, Pennsylvania.
According to Porter, the nature of the interaction between potential industry entrants, buyers,
substitute products, suppliers, and rival firms determines:
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A) whether or not the government will launch an antitrust investigation.
B) the industry's profit potential in terms of long-run return on invested capital.
C) whether a country can generate a balance of payments surplus.
D) whether a country can create a comparative advantage in the production of differentiated products.
E) whether a country can generate income by innovation.
the industry's profit potential in terms of long-run return on invested capital.
Which of the following is not identified by Porter as one of the five forces that explains competition in
an industry?
A) threat of new entrants
B) threat of substitute products or services
C) bargaining power of suppliers
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D) bargaining power of competitors
E) the competitive rivalry among current members
bargaining power of competitors
Which of the following is not identified by Porter as one of the possible types of barriers to entry in an
industry?
A) loose bricks
B) switching costs
C) economies of scale
D) product differentiation
E) access to distribution channels
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